BATON ROUGE, LA – Facing new restrictions on flashy lawyer advertising, Baton Rouge attorney Gordon McKernan has unveiled a workaround: a children’s book series called “Lil’ Injury and Friends.”
The debut title, “Lil’ Injury Slips and Falls – Then Calls Gordon,” teaches young readers the importance of dialing McKernan’s hotline immediately after any minor accident. Future installments include “Lil’ Injury vs. the Negligent Neighbor,” “Lil’ Injury and the Curious Case of the Loose Sidewalk Tile,” and “Lil’ Injury Gets a Settlement Before Bedtime.”
McKernan insists the books are “purely educational,” offering important life lessons about “recognizing opportunities for justice… and settlements.” Each book comes with a free coloring sheet featuring Gordon’s smiling face and a “memorize this phone number!” activity page.
Critics have questioned whether targeting four-year-olds with legal marketing is ethical, but McKernan dismissed concerns, saying, “You think I’m letting that hack Dudley DeBosier get to them first? This is about protecting kids from bad choices.”
Presales for Lil’ Injury are already stronger than Morris Bart’s children’s classic Everybody Falls Eventually, a book McKernan insists was “suspiciously similar to my original pitch.”
