BATON ROUGE, LA – Guaranty Media is marking its 100th anniversary in Baton Rouge this week by proudly sharing its very first news report, a timeless piece of journalism announcing that a new Mississippi River Bridge was “coming soon.”
According to station archives, the original report aired roughly a century ago and featured unnamed officials expressing confidence, optimism, and a strong belief that “meaningful progress” was just around the corner. Executives say the story has remained remarkably relevant, requiring only minor updates every few decades to replace phrases like “imminent construction” with “ongoing studies” and “within the next 15 years.”
Station leadership described the bridge report as the foundation of Guaranty Media’s long tradition of covering traffic congestion, infrastructure studies, and public meetings that end with no clear next steps. “It’s rare for a first story to age this well,” one spokesperson noted. “Most outlets have to archive theirs. Ours just keeps cycling back into Brian Haldane’s morning show on Talk 107.3.”
Guaranty Media confirmed the article will remain archived in its print files and ready for reuse as future developments warrant, noting that the story has proven remarkably resistant to becoming outdated.
