BATON ROUGE, LA – In response to what officials described as “an alarming increase in awkward public incidents,” LSU announced Wednesday the release of its first-ever official STTDB Etiquette Guide, providing fans with clear instructions on when it is and is not appropriate to yell the famous chant.
The 84-page guide addresses dozens of common situations, including weddings, funerals, church services, job interviews, jury duty, and corporate board meetings.
“Historically, fans have been left to make these decisions on their own,” one university spokesperson told a field reporter from The Sadvocate. “Unfortunately, we’ve learned that not everyone possesses that level of judgment.”
According to the guide, STTDB remains fully acceptable during football games, tailgates, boat launches, crawfish boils, and anytime Alabama is mentioned. However, officials strongly discourage its use during wedding vows, baptism ceremonies, and quarterly earnings reports. Sending the acronym by text message during those is acceptable as long as the recipient’s phone is turned to silent.
The university says the guide became necessary after several recent incidents, including a groom leading an entire reception ballroom in the chant before the first dance and a Baton Rouge businessman accidentally shouting it after closing a major contract negotiation.
Early demand for the guide has been so strong that LSU bookstores report it is currently outselling several required freshman textbooks.